We believe in the magic of content and the impact it has on people’s lives.
Stranger Things?
The Boys?
Rick and Morty?
Fleabag?
…..Squid Game?
Parrot Analytics is the world’s leading content demand analytics company that empowers some of the largest media and entertainment companies, brands and agencies (think Google, Amazon, Facebook, Disney, HBO) with the world’s largest demand behavior data sets to understand global audience demand for content.
Rapidly establishing itself as one of the most innovative companies in Hollywood, Parrot Analytics’ products are helping drive a new era in the entertainment industry as the company empowers its clients to make the most powerful data-driven decisions every day. Utilizing the most advanced artificial intelligence platform in the industry, custom machine learning software and our own patents, we provide the measurement of content popularity regardless of the market or broadcast platform we surface insights to our partners both on our dedicated dashboard as well as through our growing partner insights team.
About the role
As the first marketing hire in Brazil, this is a global role that exists to maximize the global impact we have with our thought leadership, research reports, presentations, whitepapers, webinars as well as interactions with members of the press. With access to the industry’s only global audience demand dataset you will be in a unique position to produce the world’s most comprehensive TV, talent and movie analyses possible.
Working within a dynamic and high-performance marketing team, your hands-on technical knowledge of SQL, Python and/or R will supercharge the output of our marketing analysts, strategists and press specialists.
Reporting directly to the VP Marketing, your task will be to extract data quickly from our global demand data warehouse, contextualize the findings with your industry knowledge and then empower the rest of the marketing team to communicate your findings with speed and accuracy.
You will be working closely with marketing insights, press and strategy team members based in Los Angeles, New York and Auckland (New Zealand), to provide data extracts, analyses and insights that create value for journalists and the industry at large.
Requirements
Technical expertise:
- Ability to query and analyze data using R.
- SQL, Python knowledge would also be useful.
- You will be the technical data lead within the Parrot Analytics marketing team.
- Determine data required and available for analysis, identifying gaps or caveats that could impact the deliverable.
- Develop and maintain a repository for standardized insights solutions and analysis techniques.
- Lead backend data initiatives to maximize marketing insights outputs. e.g. data standardization.
- You will be leading marketing insights R&D to continue to develop new visualizations that create market impact.
Industry knowledge:
- In-depth knowledge of the TV industry with 4-5 years research or data analyst experience in television, film or entertainment.
- Create excitement in the industry through the planning, research and delivery of whitepapers, in-depth reports, thought leadership articles and blog posts.
- Researching and documenting industry trends, industry driving forces and major changes to guide your thought leadership approach.
- Developing insightful thought leadership articles, social media updates, videos, webinars, presentations, whitepapers and data visualizations.
- Planning and writing industry analyses based on key TV industry events and trends.
Data visualization and communication:
- Excel at storytelling from insights, determining the appropriate visualizations and insights for the intended audience.
- You are excited to help with the planning, research and delivery of whitepapers, in-depth reports, thought leadership articles and blog posts.
- Your command of the English language is very good and you have a laser sharp eye for detail when it comes to English syntax, grammar and spelling.
- Working closely with the design team to turn new types of analyses into beautiful and insightful new visualizations, infographics and videographics.
What you will bring to the role
Analytical thinking:
- You are a scientist at heart and you love spreadsheets, charts, SQL and R.
- You are ready to test your assumptions and hypothesis with data, charts and trends.
- A desire to work with large global datasets that address questions of true significance to the industry.
- A deep commitment to building a comprehensive evidence base, from both first party demand data and third party data, and to use this to tell a truly compelling global narrative about the exciting relationship between content producers and consumers.
- A passion to uncover global tv, movie and talent trends and insights, to invigorate the industry with groundbreaking research, and to tell new global audience stories that have never been told before.
- You really do care a lot about numerical detail, data accuracy, data reliability and always supplying data along with caveats, scope definitions, proper context and thoughtful explanations.
Customer service mentality:
- You will be working closely with marketing insights, press and strategy team members based in Los Angeles, New York and Auckland (New Zealand), to provide data extracts, analyses and insights that create value for journalists and the industry at large.
- You are comfortable working with customers and partners to help educate the industry on content analytics including joint industry-level research papers or case studies, joint research presentations and joint industry workshops.
- You are ready to engage and consult with members of the global entertainment press.
Growth mindset:
- You are on a constant hunt to deepen your knowledge and you enjoy discovering new ways to optimize your own performance.
- The startup world is not foreign to you and you understand and appreciate that the requirements can be ever-changing and ambiguity can be the norm. You are a self-starter, can find answers yourself, and you don’t always need someone to show you what to do next.
- You have an entrepreneurial and leadership mindset, where your work is your passion with no concept of “9 to 5”.
- You have a desire to be an integral part of a fun, fast-paced start-up on a phenomenal global growth trajectory.
- You are proactive and you have a tendency to act autonomously and the ability to “get stuff done” even during times of high pressure.
- You have a desire to help others flourish and be their best.
- You have the extraordinary ambition to improve every day and be the very best in what you do in the world.
Benefits
What you will be experiencing in this role at Parrot Analytics:
- Day care reimbursement ( if applicable),
- Life Insurance,
- Public Pension
- Medical
- Weekly meal voucher
- A high-performing team of elite professionals who are excited about introducing a new paradigm to one of society’s most impactful industries
- A diverse group of colleagues from every corner in the world joined by a common vision to better connect content creators with consumers to be best in the world
- An unrelenting emphasis on a value-driven team, with an ever-increasing team average (ask us for our ‘Parrot Play’ guide!) seeking to be the best in the world at what they do each day
- Working with world-renowned TV studios and brands and some of the smartest data people in the industry to solve some of the biggest data and measurement problems in the TV industry every day
- The encouragement, support, and resources you need to succeed, learn and grow in the role and in your career
- A lot of love for big data, TV, movies and stories that move us!
Our Guiding Values:
- We love our partners! We care intensely and passionately about achieving our vision and helping our customers be successful every day – they have put their trust in us, so we work hard to #MakeItHappen for them
- We exist because we believe in the magic of TV content and its impact on people’s lives!
- We want to make an impact in today’s golden age of TV, by enabling our partners to make data-driven decisions across the industry – so that fans are better connected with the content they love!
- We have defined culture as the way we live and breathe every single day as an elite team to become the best in the world at what we do
- We understand the importance of disseminating knowledge, information, constructive feedback and ideas – so we work hard to over share
- We take the initiative, always champion our culture and hold everyone accountable to it, so we work hard to #LeadTheParrotWay
- We understand the value of flexibility, freedom, and autonomy and embracing new ideas to help us achieve our results (mastery), so we work hard to make sure the best ideas win
- Checking our ego at the door, we enter a ‘no politics zone’ each day and strive to learn & grow faster together, so we work hard to add value and increase the team average every day